Ever found yourself standing in front of a wall of products at the supermarket trying to work out which is the best pick for you or the family? Whats going through your head? This one says high fibre but this one says low fat. Is the high fibre one also low fat? What about the sugar content? Hang on, whats carbohydrates? Is that sugar too? Oh and this one is Australian made, well that's good! But it also has lots of 'numbers' in the ingredients list that I don't like the sound of. And what about the price difference per 100g and and and.....!!!!!
Or is that just me?! Perhaps for some it is about the prettiest packaging or the deepest price cut?